Privacy Statement

Last updated: 1st September 2026

This privacy statement explains how Rory Sutherland Ltd collects, uses and protects personal information submitted through this website.

For the purposes of data protection law, the data controller is:

Rory Sutherland Ltd
Company number: [Insert company number]
Registered address: [Insert registered address]
Email: [Insert privacy/contact email]

Information we collect

We may collect personal information when you:

submit a contact or speaking enquiry
subscribe to updates or mailing lists
enquire about courses, events or other services
interact with embedded content, links or third-party services
use the website, where cookies or analytics tools are enabled

The information we collect may include:

your name
email address
telephone number, if provided
organisation name
event or enquiry details
message content
marketing preferences
basic website usage information, such as pages visited, referral source, device type and browser information

We only collect information that is reasonably necessary for the purpose for which it is provided.

How we use your information

We may use your personal information to:

respond to enquiries
manage speaking, podcast, course or event requests
provide information you have asked for
send updates or marketing communications where you have opted in
improve the website and understand how it is used
manage administration, legal, accounting and business records
protect the website and prevent misuse

We will not sell your personal information.

Lawful basis for processing

We process personal information under one or more of the following lawful bases:

Consent — where you have actively opted in to receive updates or marketing communications.
Contract or pre-contractual steps — where we need to respond to an enquiry or discuss a potential speaking, event, course or commercial arrangement.
Legitimate interests — where we use information to manage enquiries, operate the website, improve services, maintain business records and communicate in a reasonable and expected way.
Legal obligation — where we need to retain certain records for legal, tax, accounting or compliance reasons.

Mailing lists and updates

If you choose to subscribe to updates, we will use your email address to send occasional communications relating to Rory Sutherland’s work, writing, talks, courses or related activity.

You can unsubscribe at any time by using the unsubscribe link in the email or by contacting us directly.

We will only send marketing communications where we have a lawful basis to do so.

Contact and speaking enquiries

If you submit an enquiry, we will use the information you provide to review and respond to your request. This may include sharing the enquiry with the relevant person or representative who helps manage Rory’s speaking, course, media or general enquiries.

Cookies and analytics

This website may use cookies and similar technologies to make the site work, improve performance, understand visitor behaviour and, where enabled, support marketing or analytics activity.

Essential cookies may be used to operate the website. Non-essential cookies, such as analytics or marketing cookies, will only be used where required consent has been given.

You can manage or withdraw cookie consent through the website’s cookie settings, where available, or through your browser settings.

Embedded content and third-party links

This website may include embedded content or links to third-party websites, including video platforms, podcast platforms, publishers, social media platforms, course providers and book retailers.

When you click through to, or interact with, third-party services, those services may collect information about you under their own privacy policies. We are not responsible for the privacy practices of third-party websites or platforms.

Who we share information with

We may share personal information with trusted service providers where necessary to operate the website and manage enquiries. This may include:

website hosting and platform providers
email and mailing list providers
analytics providers
form and CRM tools
professional advisers, where required
representatives or team members handling enquiries

We only share information where there is a legitimate reason to do so and, where appropriate, suitable safeguards are in place.

International transfers

Some service providers may process personal information outside the United Kingdom or European Economic Area. Where this happens, we will take reasonable steps to ensure appropriate safeguards are in place in accordance with applicable data protection law.

How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose it was collected.

As a general guide:

contact and general enquiries may be kept for up to [insert period, e.g. 24 months]
speaking, course or commercial enquiries may be kept for up to [insert period, e.g. 6 years where linked to business records]
mailing list information is kept until you unsubscribe or ask us to remove it
analytics information is retained according to the settings of the analytics provider

We may retain certain information for longer where required for legal, accounting or compliance purposes.

Your rights

Under data protection law, you may have the right to:

access the personal information we hold about you
ask us to correct inaccurate information
ask us to delete your information
object to certain uses of your information
ask us to restrict how we use your information
withdraw consent where processing is based on consent
request transfer of your information in certain circumstances

To exercise your rights, contact us at:

[Insert privacy/contact email]

We may need to verify your identity before responding.

Complaints

If you have a concern about how we use your personal information, please contact us first so we can try to resolve it.

You also have the right to complain to the UK Information Commissioner’s Office:

Information Commissioner’s Office (ICO)
Website: https://ico.org.uk

Changes to this statement

We may update this privacy statement from time to time. The latest version will always be published on this page.